7 Essential Product Research Tools For Growth In e-Commerce

The secret to consistent and scalable growth for your e-commerce stores is finding products that people are already buying and determining whether those products are being sold in saturated markets. You don’t have to be a trendsetter. We can’t go viral all the time. Instead, we want sustainable business growth.

Here’s the good news—we don’t have to test hundreds of products and spend thousands to achieve this. That’s where product research tools come into play. 

The Advantages of Product Research Tools

Platforms like TikTok, Pinterest, and Meta have made marketing and eCommerce so convenient and streamlined. They have all the basic tools we’d want to run and monitor ad campaigns, do competitor research, and track key metrics.

Do we really need to pay for the extra tools? Well, yes! 

TikTok, Pinterest, and Meta offer several tools for generating product ideas or identifying cracks in our competitors’ ad campaigns. However, most of the metrics and data available are surface-level at best. 

The tools available can lay the foundations for successful campaigns. But, if we want to crush the competition, gain more ROI for our marketing budget, and act on data-driven insights, we must leverage the right product research tools. 

7 Best Product Research Tools For eCommerce and Online Stores This 2024

There are hundreds of product research tools for all e-commerce businesses, from online stores to dropshipping. Here are 7 to check out:  

WinningHunter

Engagement data, such as likes and comments, can only get you so far; most product research tools already do this. With WinningHunter, you get to see beyond surface-level metrics. 

You can access your competitors’ ad set amount, making competitors do all the testing for you. All that’s left is to identify winning products competitors are about to scale and make better creatives around those products.

But data isn’t the only thing to look out for. You also access various creative tools to make ad campaigns stand out from the competition, regardless of whether you’re marketing on Facebook, Instagram, or TikTok. 

Best Features:

• Access to competitor ad spend and scaling data

• Advanced search filters, such as filtering by dropship or fashion-only stores

• TikTok Creative Center ads (exclusive)

• Persuasive Ad copywriting AI assistant

• Automatic Ad scoring for winning products

  
  Pricing:

• Basic Plan: € 49/mo

• Standard Plan: € 79/mo

• Premium Plan: € 249/mo

WinningHunter offers a 40% discount for users who choose an annual payment scheme. Each plan comes with $400 worth of competitor and product research tools. Try it today! 

Helium10

If your online store uses Walmart or Fulfillment by Amazon (FBA), Helium 10 is a must-try. Users can estimate product sales, see high-performing keywords, and identify product trends. 

Even with their free plan, users can access Helium 10’s keyword research tool, product database, PPC audit tools, and an FBA ROI Calculator. 

Best Features: 

• Amazon and Walmart demand analyzer

• Supplier finder

• Sales estimator

• ASIN Grabber

• PPC audit tools

  
  Pricing: 

• Starter: $29/mo

• Platinum: $79/mo

• Diamond: $229/mo

TikTok Creative Center

TikTok has a massive audience of over 1 billion active monthly users. This makes the Creative Center an essential tool for finding winning products for your TikTok audience. 

Users can gain actionable insight into customer demographics, popular trends, CTR of ads for trending products, and the total amount spent on ad campaigns for popular products. 

Best Features:

• Trend intelligence (user-generated content, hashtags, products, creators)

• Creative production guides

• TikTok Ad Dashboard (keyword research, demographics, ad formats)

• Creative templates 

Pricing: Free to use!

Sell The Trend

Sell the Trend consolidates real-time Amazon, TikTok, AliExpress, and CJ Dropshipping sales data into one convenient platform called “The Nexus.” That’s a lot of data! 

Users gain access to in-depth product sales data, such as orders over time, reviews, suppliers, and product prices. However, the data presented is broad and might be overwhelming if you’re just starting with eCommerce, dropshipping, or running an online store. 

Best features:

• Product explorer

• Store automation

• Supplier database

• Automated order fullfilment

• Nexus product research

Pricing:

• Essential: $39.97/mo

• Professional: $99.97/mo

Google Trends

If you’re a complete beginner in eCommerce or product research, you can dip your toes with Google Trends. Although it’s a more hands-on approach to product research, users can still gain valuable insights into product trends on Google. 

Users can start the search from general to specific niches. Each broad term can reveal related topics that you can use to identify winning products. Here’s an example using the keyword “Pet accessories.”

Niche Scraper

If you run a Shopify, WooCommerce, or similar eCommerce website, Niche Scraper can help you analyze thousands of products and identify the best-performing ones. 

Not only does it offer product research tools, but it also includes a video maker to streamline creative production for your ad campaigns. 

Best Features:

• Product scraper

• Competitor store analysis 

• AliExpress sales data (updated daily)

• Advanced search filters 

• Sales estimates

Pricing: 

• Free limited access plan

• Pro: $49.95/mo

ImportYeti

Product research is crucial to sustainable growth, and finding the right supplier is even more crucial. That’s where ImportYeti comes in. It’s a free tool that reveals supplier information. 

Users can filter by supplier origin, shipment quantity, and product descriptions. The tool can even make a direct A/B comparison between suppliers. 

Best Features:

• Supplier research tool 

• A/B comparison between suppliers

• Volume and frequency tools

Pricing: Free! 

Key Takeaways

Product research tools are essential to any eCommerce store’s sustainable and scalable growth. They can help identify trends, spy on competitors, and make them do all the product testing for you.

All that’s left for you to do is capitalize on winning products and crush the competition. Here are the seven best product research tools that we recommend:

• Use WinningHunter to find winning products that are about to scale

• Try Google Trends or TikTok Creative Center if you want free tools for product research

• Helium10 and Sell the Trend are great for stores that use Amazon or Walmart fulfillment

• Niche Scraper can streamline everything from product research to creative production

• ImportYeti can help users find the best suppliers for winning products

If you want to edge out the competition, you have to go above and beyond basic metrics. That’s where WinningHunters comes in! Dive deep into competitor data and find winning products today!