AdSpy Review 2026: We Tested It, Read the Reviews, Here’s the Verdict

Facebook ad spy tools do not age well because Platforms change, and yesterday’s “must-have” tools may or may not work today. AdSpy has been around long enough to survive multiple shifts, which makes it interesting, but it is expensive. 

We tested AdSpy to see what still works and what clearly feels dated. No hype, no assumptions, no recycled claims. Just real usage, real searches, and honest observations. The goal is simple. To figure out whether AdSpy still deserves your money in 2026, or whether its reputation is doing more work than the product itself. 

Quick Verdict

Score: 6.6/10 - This reflects what came out of both hands on testing and consistent user feedback. AdSpy still performs well for historical Meta ad research, but pricing pressure, limited platform coverage, and weak support pull the overall score down in 2026.

What We Measured

Best for

Agencies and experienced marketers who rely heavily on Facebook and Instagram ads and need historical ad data for competitor research.

Skip if

You want multi-platform coverage, dependable customer support, or better value at this price point.

What We Did to Test This

Before publishing this review, our WinningHunter team tested AdSpy in real working conditions. Our process included:

• Using AdSpy actively across e-commerce and info product niches

• Analyzing reviews from Trustpilot, Reddit discussions, Capterra, and YouTube comments 

• Cross-checking AdSpy ad results against Meta’s free Ad Library

• Testing advanced filters such as engagement, comments, CTAs, and landing page URLs  

Tools like AdSpy survive on reputation, which is exactly why we wanted to test it ourselves.

What is AdSpy?

AdSpy is a Facebook and Instagram ad research tool built for analyzing how advertisers run campaigns on Meta platforms. It gives you access to a large library of live and past ads that you can search and filter in detail. 

The tool is mainly used to study ad execution. You can look at how advertisers structure their creatives, how messaging changes across campaigns, what types of landing pages are being used, and how long certain ads stay active. That makes it useful for understanding patterns rather than chasing quick ideas. 

AdSpy is not designed for casual browsing or beginner discovery. It suits marketers and media buyers who already understand Facebook advertising and want deeper visibility into how campaigns are actually built and repeated over time. 

What Real Users Say

We analyzed feedback from Trustpilot, Reddit, Capterra, YouTube, basically the whole web, wherever AdSpy was mentioned. After reviewing discussions, ratings, and long-form comments across these platforms, we could see some clear patterns around pricing, data depth, usability, and support experience.

What Users Love

1. Massive ad database with historical depth

We saw many positive reviews around the ad database. Many reviews highlight access to a large collection of Facebook and Instagram ads across different countries, which users say makes competitor tracking easier.

Users also point out the value of historical ad data. Overall, users love that AdSpy provides this huge database, as it makes it easy for them to track competitors and discover ideas and strategies.

2. Ease of use

Several users simply describe AdSpy as easy to use. Some reviews are short and direct, saying they found the tool helpful and would recommend it based on how straightforward it feels. 

This one Capterra review stood out for its simplicity. The user listed ease of use as a positive and then repeated the same idea under cons. While the wording is messy, the takeaway is clear. The tool did not feel difficult or confusing to use.

3. Strong for competitor strategy analysis

A common theme across reviews is the use of AdSpy for competitor tracking. Reviewers frequently mention relying on the ad database and search filters to see how other advertisers approach creatives and offers.

Feedback often points to keyword-based searches and filtering options as useful when narrowing down ads from specific brands or markets. Reviewers describe using these tools to observe how competitors present ads rather than to discover random campaigns. 

What Users Complain About

1. Expensive pricing for a single-platform tool

Most of the complaints were about the pricing, and we too agree that 149$ is steep for an AdSpy tool that focuses on a few platforms.

Reviewers also mention that the subscription does not feel practical for small businesses, solo founders, or early-stage teams. Some describe the price as manageable only once ad spend reaches a certain level, while others say it becomes hard to justify when budgets are limited. 

2. Limited platform coverage

One complaint shows up quickly once you start reading through reviews. AdSpy only works for Facebook and Instagram.

That becomes a deal breaker for users running ads beyond Meta. Reviews mention realizing this late, after subscribing, and then having to stack additional tools for TikTok, YouTube, Google Display, or Pinterest. At that point, AdSpy stops feeling like a complete solution and starts feeling like one piece of a bigger setup.

3. Support and cancellation issues

Billing is where a lot of frustration shows up. In Trustpilot reviews, users regularly mention slow replies when payments or cancellations are involved. Trustpilot rating is the lowest with a 2.4/5 rating.

Some describe waiting days for a response. Others say they had to follow up more than once just to get a clear answer. A few reviews focus entirely on the cancellation process, showing how frustrating it can get.

One thing to note is that these reviews are a few years old, so it might or might not be the same case now.

4. Dated interface 

Ok, so this is the one we noted ourselves, that the UI is really old compared to the other tools. It’s not that the tool doesn’t work, but the design clearly has not evolved at the same pace as newer tools. 

Navigation is fine, filters do work, and data also loads as expected, but the overall layout feels boring and dated. If you are coming from newer platforms with cleaner interfaces, the difference is noticeable almost immediately.

This isn’t a deal breaker, but having a nicer and better UI will make the experience smoother.

Features Breakdown: What You Actually Get

1. Ad Search & Filtering

AdSpy is built around search. The filters are great. When you open the tool, you can narrow things down rather than scroll endlessly. The entire experience is driven by filters, which is where most of its functionality lives.

You can search ads using:

• Keywords and phrases

• Engagement metrics such as likes, comments, and shares

• CTA buttons

• Ad copy and text overlays

• Landing page URLs and full domains

• Country and language targeting

• Language selection

These filters can be used together, which makes it possible to run very specific searches. If you already know the market or advertiser style you want to analyze, the system gives you enough control to get there without much friction.

2. Ad Database & Historical Data

They claim to have the biggest database in the world, and we think that the claim is right. When we used AdSpy, the depth of the ad database was immediately noticeable. We were able to pull ads that were no longer active, including campaigns that ran months and, in some cases, years ago. The tool does not limit you to what is currently live.

This made AdSpy useful for studying ads that clearly ran for a long time. We could see which creatives stayed active, which offers were reused, and how certain funnels kept showing up across different time periods. That kind of visibility helped us understand what advertisers stick with once something works.

Where it felt less effective was speed. While going through historical ads worked well, spotting brand new or emerging trends did not feel as immediate. The database favors depth and continuity over early discovery.

3. Competitor Tracking

While using AdSpy, competitor tracking is one area that felt straightforward and intentional. We were able to monitor specific brands, advertisers, and domains, and see how their ads changed over time. This included shifts in messaging, creative formats, and landing page approaches rather than just ads.

Tracking competitors this way made it easier to understand patterns. We could see when brands doubled down on certain angles or stuck with the same structure across multiple campaigns.  

In our opinion, this works best for agencies and experienced marketers who regularly run competitor audits. It is less about quick inspiration and more about observing how competitors refine and repeat what works.

4. Creative & Funnel Insights

While using AdSpy, creative analysis is one of the clearer use cases. The tool lets you examine how ads are put together, but the insight comes from observation rather than built-in interpretation.

You can review:

• Different creative versions used across ads

• Changes in ad copy and messaging

• Engagement numbers such as likes, comments, and shares

• Landing page URLs linked to each ad

What AdSpy does not do is explain performance or interpret funnels for you. Engagement data is visible, but it is presented as raw numbers rather than trends or summaries. Landing pages are accessible through links, but their structure is something you have to analyze manually outside the tool.

What we verified during testing is that AdSpy works well as a reference layer. It shows you how ads and funnels are assembled, but it leaves the thinking to you. 

For experienced marketers, that is often enough. For beginners, the lack of guidance can make it harder to turn what they see into clear next steps. 

Pricing: What It Actually Costs

Pricing is simple, no tiers, just flat 149$ per month. It gives you full access to the ad database and all search and filtering features. 

There is no permanent free plan. From what we saw and from user reports, AdSpy occasionally offers promotional trials or short-term discounts, but these are inconsistent and not something you can rely on being available when you sign up.

The price point comes up often because it applies to a single ad ecosystem. You are paying specifically for Facebook and Instagram access, without coverage for other platforms. 

Our take is that AdSpy makes sense if Facebook and Instagram are your main acquisition channels and you regularly use advanced filters for competitor research or campaign analysis. If your ad spend is spread across multiple platforms or you only check ads occasionally, the cost starts to feel high for what you actually use.

Who Should Use AdSpy?

AdSpy is not a general-purpose ad research tool. It is built for a specific type of user with a specific workflow. 

Here is a clean table for you to make a choice that suits you best:

What We’d Change

After spending time inside AdSpy, we noticed certain flaws for sure. They are about how the product needs to evolve to stay competitive and relevant going into 2026.

If we were advising the AdSpy product team, these are the changes we would prioritize:

• Expand coverage beyond Facebook and Instagram so users running multi-platform campaigns do not need to rely on additional tools. This is really important to stay in competition with other ad spy tools

• Improve customer support response times, especially for billing and cancellation-related issues, because this builds credibility.

• Update the interface and onboarding experience to feel more modern and reduce friction for first-time users.

• Re-evaluate pricing to better reflect platform coverage and current market alternatives.

Support: What to Expect

Support is where most of the complaints show up. If you go through reviews, this is the one area people keep complaining about.

Billing and cancellations come up the most. Users talk about waiting longer than expected for replies, sending follow-ups, and not always getting clear answers the first time. Some eventually get things sorted, but the process often feels slower than it should.

The takeaway from user feedback is simple. Support exists, but it is not fast or reassuring. 

So, if you are the kind of user who expects quick help when money is involved, we suggest you be cautious about it.

The Bottom Line

Adspy scored 6.6/10 in our analysis.

After using AdSpy, its place in the market is narrow but clear. If you run Facebook and Instagram ads seriously and spend time analyzing older campaigns, the tool still does its job. The depth of historical data and the level of filtering are great for that aspect.

But outside of that use case, it starts to feel out of step. The lack of platform coverage, the monthly cost, the dated interface, and repeated support complaints make it harder to justify for most marketers in 2026. 

Our recommendation: If Meta ads drive your revenue and you know how to work with raw ad data, AdSpy can still be worth keeping. If not, newer tools that cover more platforms and offer better value will likely make more sense. 

FAQs

Is AdSpy worth it?

For advanced Meta advertisers, yes. If you actively analyze competitors and rely on historical Facebook and Instagram ad data, it can justify the cost. For beginners or marketers running ads across multiple platforms, it usually feels expensive for what you get.

Is AdSpy legit?

Yes. AdSpy is a legitimate product with a large, established Facebook and Instagram ad database. The tool works as advertised, but user feedback around customer support and billing experience is mixed.

Does AdSpy support TikTok ads?

No. AdSpy only tracks Facebook and Instagram ads. It does not support TikTok, YouTube, Google Display, or other platforms, which is a common reason users cancel once their ad strategy expands beyond Meta.

Does AdSpy offer a free trial?

There is no permanent free plan. Occasionally, AdSpy runs promotional trials or discounts, but these aren’t permanent, so not reliable. You should not assume a trial will be available when you decide to sign up.

What’s the best AdSpy alternative?

That honestly depends on what you need. If you want broader platform coverage beyond Meta tools like Winning Hunter are often a better fit.