How to Identify Winning TikTok Product Trends in 2025

TikTok Shop has emerged as one of the most promising platforms for entrepreneurs to make over $10,000 a month. While many claim it's easy money, the reality is that success on TikTok Shop requires skill—particularly in product analysis. 

Identifying products that can go viral is crucial for maximizing earnings for both you and the brands you promote. In this comprehensive guide, we'll explore eight proven methods—both free and paid—to help you find trending products on TikTok Shop in 2024.

Product Checklist:

Before diving into the methods, it's essential to have a product checklist to ensure you're selecting items worth your time and effort. 

Here's what to consider:

1. Sales Volume: Does the product have over 1,000 sales?

2. Ratings: Is the product rated four stars or higher?

3. Viral Potential: Are there existing viral videos featuring the product?

4. Problem-Solving: Does the product solve a common problem? The bigger the problem, the better.

5. Discounts: Is the product on a significant discount or sale?

6. Seasonality: Is the product relevant for upcoming holidays, seasons, or occasions?

7. Personal Use: Is this something you would use and are knowledgeable about?

8. Gift Potential: Can the product be given as a gift?

9. Content Creation: Can you create compelling viral videos for this product before even buying it?

Note: You don't need to check off every item, but the more criteria the product meets, the better your chances of success.

Free Methods to Find Trending TikTok Products

1. Utilize the Product Marketplace

The Product Marketplace on your TikTok Shop dashboard is a goldmine for discovering trending items.

• Accessing the Marketplace: Navigate to your TikTok Shop dashboard and find the Product Marketplace under your earnings section.

• Exploring Categories: Browse through different topics and focus on the "Trending Products" section.

• Filtering Options: Sort products by best sellers, price, new releases, or commission rate to find items that align with your goals.

2. Leverage Creator Search Insights

Creator Search Insights is a powerful tool within TikTok that offers personalized recommendations.

• How to Access: Use the TikTok search bar to find "Creator Search Insights."

• Sections to Explore:

  • Suggested Topics: TikTok's recommended topics based on your activity.

  • Content Gap: Identifies trending products with insufficient content—ideal for creating unique videos.

  • Searches by Followers: Understand what your followers are interested in to tailor your promotions.

3. Train Your For You Page (FYP)

Your For You Page can become a personalized feed of potential products if you train it correctly.

• Steps to Follow:

  1. Follow TikTok Shop Creators: Find and follow creators who promote products.

  2. Engage with Content: Watch their videos fully, like, and interact.

  3. Interact with Products: Save videos, click on product links, and add items to your cart (without purchasing) to signal your interest to TikTok.

• Caution: Be mindful of time spent to avoid getting sidetracked by irrelevant content.

4. Search Your Home for Products

While not the most efficient method, exploring items you already own can be a starting point, especially if you're on a tight budget.

• Advantages: No additional cost and familiarity with the product.

• Disadvantages: Limited options and potentially lower trending potential.

Paid Methods to Discover Trending Products

When it comes to paid methods for uncovering trending products, WinningHunter stands out as a comprehensive solution that combines multiple powerful tools into one platform. 

Designed to give you a competitive edge, WinningHunter offers features that streamline your product research and market analysis.

A great example of winning trends are The Uzzle, a fun memory puzzle to improve problem recognition.

Features

• Real-Time Store Tracking: Monitor over 98% of competitor stores with precise data on best-selling products, revenue figures, and overall store performance. This feature allows you to stay informed about market trends and competitor strategies.

• AdSpy Tool: WinningHunter's AdSpy tool lets you analyze competitor advertising campaigns across platforms like TikTok, Facebook, and Instagram. Access a vast database of ads, including creatives and performance metrics, to understand what’s working in the market.

• Trend Data Tool: Stay ahead of the curve by accessing real-time trend data. Identify emerging products and market shifts before they become mainstream, allowing you to capitalize on new opportunities quickly.

• Magic AI Search: Utilize AI-powered search capabilities to discover top-performing products based on real-world data and trends. This feature accelerates your product research process by highlighting items with high viral potential.

Benefits

• Strategic Insights: Gain a deep understanding of market dynamics and competitor strategies. With detailed analytics, you can make informed decisions that align with current trends.

• Efficient Research: Save time by quickly identifying high-potential products and effective marketing strategies. WinningHunter consolidates multiple research tools into one platform, streamlining your workflow.

• Actionable Data: Optimize your product selection and marketing campaigns based on accurate, up-to-date information. Real-time data ensures that your strategies are relevant and effective.

• Competitive Edge: By offering a suite of integrated tools, WinningHunter enhances your ability to stay ahead of competitors. The combination of store tracking, ad analysis, and trend data provides a holistic view of the market.

Conclusion

Identifying winning TikTok product trends in 2024 requires a combination of strategic planning, effective tools, and consistent effort. Whether you opt for free methods or invest in paid tools, the key is to stay informed and adaptable. 

Remember to:

• Use the Product Checklist: Ensure the products you choose have high potential.

• Experiment with Multiple Products: Create several videos to test performance.

• Monitor Results: If a product isn't yielding views or sales, don't hesitate to move on.

By leveraging these strategies, you'll be well on your way to maximizing your earnings on TikTok Shop. Good luck on your journey—we believe in you!