Top TikTok Trends (November 2024)

Staying on top of the latest TikTok trends is essential for e-commerce businesses looking to capitalize on new opportunities, reach a wider audience, and boost conversions. In November 2024, TikTok’s trends reveal clear directions in user interest and viral content. 

Below, we’ll dive into these trends and show how WinningHunter’s new trends feature can help you stay ahead of the curve.

Updated December 2024

Why Staying Updated with Trends Matters in E-commerce

E-commerce is fast-paced, and TikTok’s dynamic environment amplifies this. Trends can go viral overnight, driving significant interest, traffic, and sales for those who capitalize on them. Staying updated allows businesses to:

1. Adapt quickly to consumer interests, positioning their products or services to resonate with a fresh audience.

2. Gain competitive insights into what’s working and what isn’t, influencing inventory choices or marketing campaigns.

3. Enhance customer engagement by aligning their content with popular topics, creating an authentic connection with their audience.

WinningHunter’s New Trends Feature

WinningHunter’s new trends feature is designed to keep e-commerce businesses up-to-date on the latest growth in products, niches, and even non-e-commerce trends. This powerful tool tracks changes across TikTok and beyond, giving you the data you need to anticipate shifts in customer interest and adapt your strategy effectively. The feature provides:

• Real-time trend tracking for both e-commerce and non-e-commerce topics.

• Growth insights on specific products and niches, helping you make informed decisions on what to offer next.

• Access to WinningHunter’s complete suite of tools, giving you a well-rounded view of emerging opportunities and how best to take advantage of them.

With over 1.6 billion monthly active users, TikTok has evolved from a simple dance app to a hub for content about business, fashion, self-care, fitness, and more. Here are the top TikTok trends right now.

10 Best TikTok Trends (December 2024)

1. TikTok Dropshipping

5-year search growth: 6,800%
Total TikTok Posts: 1.1 million
Description: Dropshipping has taken off on TikTok, acting as a platform where e-commerce businesses promote their products without holding inventory. This method allows brands to reach a wider audience and increase brand awareness effortlessly.

2. Mighty Patch

5-year search growth: 371%
Total TikTok Posts: 6,144
Description: Created by Hero Cosmetics, Mighty Patches are hydrocolloid stickers that absorb pimples without the need to pop them. Gaining popularity on TikTok, users frequently share reviews and results, making this product a skincare staple for many.

3. BookTok

5-year search growth: 99x+
Total TikTok Posts: 34.3 million
Description: BookTok is a community for book lovers, featuring discussions, recommendations, and reviews. This hashtag has amassed billions of views, making it the go-to spot for finding trending books and sparking new interest in reading.

4. TikTok Shop

5-year search growth: 9,500%
Total TikTok Posts: 4.0 million
Description: TikTok Shop allows creators and brands to sell directly through the platform. With in-feed videos, live broadcasts, and the Showcase tab, this feature has quickly gained traction, making it a game-changer for e-commerce on social media.

5. Beauty Of Joseon

5-year search growth: 8,600%
Total TikTok Posts: 83,000
Description: This Korean skincare brand is based on ancient beauty rituals. With hundreds of thousands of sales through TikTok Shop, it has become a viral sensation, showcasing the power of authentic branding.

6. TikTok Ads

5-year search growth: 3,100%
Total TikTok Posts: 87,400
Description: TikTok Ads have evolved into an essential tool for businesses. The platform’s Promote feature allows targeted ad campaigns, making it easier for businesses to reach specific audience segments and track campaign results effectively.

7. The Pink Stuff

5-year search growth: 368%
Total TikTok Posts: 39,100
Description: This multipurpose cleaning paste has gained fame on TikTok for its ability to remove grime from surfaces. Users showcase its versatility across household items, making it a viral hit among cleaning enthusiasts.

8. Gymrat

5-year search growth: 2,433%
Total TikTok Posts: 6.6 million
Description: #Gymrat is a motivational hashtag used to showcase fitness journeys and healthy lifestyles. From workout routines to personal progress, it has created a supportive community for fitness enthusiasts.

9. TikTok ASMR

5-year search growth: 2,633%
Total TikTok Posts: 30.3 million
Description: ASMR (Autonomous Sensory Meridian Response) has become a relaxation tool for millions on TikTok. Users create videos that elicit a tingling sensation, making it popular among those looking to unwind.

10. TikTok Fashion

5-year search growth: 1,133%
Total TikTok Posts: 62.4 million
Description: From high-end brands to daily outfits, fashion on TikTok is enormous. Creators share styling tips and outfit reveals, encouraging users to explore the latest trends and shop for trendy looks.

How Can I Validate Products?

With WinningHunter, validating trending products is straightforward. You can track competitor stores and check how many sellers offer similar items. This way, you can gauge competitiveness and demand, ensuring you’re entering profitable niches.

Finding Less Competitive Products

WinningHunter’s trend-tracking feature allows you to monitor TikTok, Facebook, and other platforms. By analyzing trending products with store data, you can find opportunities with high demand but fewer competitors, allowing you to break into new markets effectively.

Conclusion

This wraps up our look at the top TikTok trends for November 2024. These trends reflect the broader interests and preferences of TikTok’s vast audience. Staying up-to-date on these shifts with WinningHunter’s trend tracking can give you a competitive edge, helping you tailor your strategy to meet demand and capitalize on the latest movements.