Top 100 Searches on TikTok (2024)

Keeping up with TikTok's most popular search trends is crucial for any brand or creator looking to engage Gen Z and beyond. With nearly 40% of Gen Z using TikTok as their primary search engine over Google, brands and marketers must optimize content for TikTok’s search results. 

Here, we present the top 100 TikTok searches for 2024 and highlight emerging trends worth noting.

Why Staying Updated with TikTok Trends is Crucial for E-commerce

TikTok is more than just a platform for entertainment—it’s where audiences discover new products, ideas, and trends. Staying updated with TikTok trends helps e-commerce businesses:

1. Capture audience interest by aligning products and content with what’s trending.

2. Optimize for search visibility on TikTok, increasing chances of reaching the right audience.

3. Adapt quickly to shifts in consumer behavior, ensuring offerings resonate with current interests.

WinningHunter’s New Trends Feature

WinningHunter has introduced a trends feature that tracks TikTok’s evolving search landscape. With this feature, you can monitor both e-commerce and general trends, gaining insights into product demand, niche growth, and content strategies. WinningHunter’s new tool offers:

• Real-time tracking of search growth across TikTok and other social platforms.

• Detailed trend analysis to help identify emerging niches and popular products.

• Comprehensive tools that provide a full view of market changes, helping you stay ahead in the fast-paced world of e-commerce.

TikTok's Reach and Influence

TikTok has more than 1.6 billion monthly active users, making it the fifth-largest social media platform globally. Originally known for dance and entertainment content, TikTok has grown into a space for diverse topics, including business, fashion, fitness, self-care, and more. Here are the top TikTok searches as of 2024:

What Are the Top Searches on TikTok?

According to the latest data from KeywordTool, "Music" is the leading search on TikTok. Other popular terms include "Roblox," "TikTok," "Song," and "NBA."

Top 100 Searches on TikTok

Keyword | Search Volume

Music | 150,000,000
Roblox | 67,030,000
TikTok | 67,030,000
Song | 67,030,000
NBA | 67,030,000
Barclays Premier League | 55,150,000
ASMR | 45,130,000
Cricket | 45,130,000
Gaming | 45,130,000
Shein | 36,900,000
NFL | 36,900,000
Real Madrid | 36,900,000
Minecraft | 30,200,000
Movies | 24,690,000
Champions League | 24,690,000
Taylor Swift | 24,690,000
Zara | 24,690,000
Barcelona | 24,690,000
Coffee | 24,690,000
Mr Beast | 24,690,000
Cat | 16,530,000
Apple | 16,530,000
BTS | 13,540,000
Anime | 13,540,000
Food | 13,540,000
Fortnite | 13,540,000
MLB | 13,540,000
Al Nassar | 13,540,000
Vinted | 13,540,000
PS5 | 11,020,000
One Piece | 11,020,000
Messi | 9,026,000
Happy Birthday | 9,026,000
Lululemon | 9,026,000
Harry Potter | 7,367,000
Ronaldo | 7,367,000
Football | 7,367,000
Victoria's Secret | 7,367,000
Disney | 7,367,000
Gym | 7,367,000
Love | 6,066,000
Ariana Grande | 6,066,000
Xbox | 6,066,000
AI | 6,066,000
Recipes | 4,964,000
Chocolate | 4,964,000
Makeup | 4,964,000
Hello Kitty | 4,964,000
Yoga | 4,964,000
Entertainment | 4,964,000
Jordan | 4,062,000
Paris | 4,062,000
Friends | 4,062,000
Shopping | 4,062,000
Queen | 3,319,000
Kim Kardashian | 3,319,000
Kpop | 3,319,000
Kylie Jenner | 3,319,000
Smart | 3,319,000
Fashion Nova | 3,319,000
Acting | 3,319,000
Chinese Food | 3,319,000
Gymshark | 2,715,000
Art | 2,715,000
Nails | 2,715,000
Workout | 2,715,000
Angel | 2,715,000
Michael Jordan | 2,223,000
Soccer | 2,223,000
Candy | 2,223,000
Real | 2,223,000
Horses | 2,223,000
Skims | 2,223,000
Fashion | 2,223,000
Sleep Music | 2,223,000
USA | 1,819,000
Edit Audios | 1,819,000
Puppy | 1,819,000
Quotes | 1,819,000
Motivation | 1,819,000
Rapunzel | 1,819,000
Hoka | 1,819,000
Skincare | 1,819,000
PandaBuy | 1,819,000
Travel | 1,819,000
Arts and Crafts | 1,819,000
Food Challenge | 1,819,000
Challenge | 1,487,000
Sofia | 1,487,000
Tom Brady | 1,487,000
DIY | 1,487,000
Edits | 1,487,000
Padel | 1,215,000
Trending | 996,000
Arta | 996,000
Shows | 996,000
Outfit | 996,000
Matcha | 996,000
Music Videos | 996,000
Funny Memes | 810,000

This list reveals the most popular searches, but not all represent emerging trends. Below, we dive into ten specific searches currently seeing explosive growth.

1

0 Emerging TikTok Search Trends for 2024

1. Roblox

5-year search growth: 79%
Search Volume: 67,030,000
Description: Roblox is a user-generated gaming platform that lets users create and play games. With millions of active users, it has become a key search term among gamers on TikTok.

2. Mr. Beast

5-year search growth: 675%
Search Volume: 24,690,000
Description: Mr. Beast is a popular YouTube creator known for his philanthropy and viral challenges. With over 102 million TikTok followers, he’s a leading figure on the platform, with his content generating billions of views.

3. Anime

5-year search growth: 92%
Search Volume: 13,540,000
Description: Anime continues to grow in popularity on TikTok, with a dedicated community that engages with anime-themed music, memes, and challenges.

4. SKIMS

5-year search growth: 4,800%
Search Volume: 2,223,000
Description: Founded by Kim Kardashian, SKIMS has gone viral on TikTok through influencer marketing and user-generated content. The brand’s shapewear and clothing items have become staples on the platform.

5. Padel

5-year search growth: 224%
Search Volume: 1,215,000
Description: Padel tennis is a racquet sport combining elements of tennis, squash, and badminton. The sport has seen rapid growth, with millions of fans worldwide, and is trending on TikTok as more users discover it.

6. Hoka

5-year search growth: 367%
Search Volume: 1,819,000
Description: Hoka’s running shoes are popular for their cushioning and support, with reviews and product demos gaining millions of views on TikTok.

7. Shein

5-year search growth: 341%
Search Volume: 36,900,000
Description: Shein is a fast-fashion brand popular for its affordable clothing. Its success on TikTok can be attributed to influencers and “haul” videos, which showcase new products and encourage user engagement.

8. Vinted

5-year search growth: 225%
Search Volume: 13,540,000
Description: Vinted, a platform for buying and selling secondhand items, is a growing trend among users interested in sustainable fashion and thrift shopping.

9. Taylor Swift

5-year search growth: 114%
Search Volume: 24,690,000
Description: Taylor Swift’s Eras Tour and recent film release have propelled her to the top of TikTok searches. Content about her life and work continues to attract massive interest.

10. Matcha

5-year search growth: 163%
Search Volume: 996,000
Description: Matcha, a powdered green tea, has become popular for its health benefits, including boosting focus and energy. TikTok users share recipes, benefits, and various uses for matcha in their daily routines.

Conclusion

This list of the top 100 TikTok searches gives insights into current interests, from gaming and entertainment to wellness and sustainability. Many of these trends reflect larger cultural shifts and can serve as a foundation for engaging content on TikTok. Check back regularly for updated search volume data and new keywords that capture TikTok’s ever-evolving landscape.

By staying updated on these trends—especially with WinningHunter’s new tracking feature—you’ll be well-equipped to take advantage of what’s trending on TikTok, adapt your content strategies, and connect with the growing community of users on the platform.