5 Easy Ways to Track a Shopify Store’s Sales Volume

1. WinningHunter’s Shopify Sales Tracker

WinningHunter’s Shopify Sales Tracker is one of the easiest and most effective ways to understand how your competitors are performing. With this tool, you can see real-time revenue estimates, monitor scaling trends, and pinpoint their top-selling products. It’s as simple as entering the store’s URL into the tracker, which then provides data like average order value, monthly sales, and product-specific performance.

This isn’t just about numbers—it’s about context. If you notice that a competitor is scaling a particular product, you can investigate why. Are they offering better pricing? 

Is the product part of a seasonal trend? WinningHunter gives you the data you need to ask and answer these questions, so you can make smarter decisions about your store’s direction.

2. Track Ads on Social Media

Competitor ads are one of the clearest indicators of what’s working in their business. If they’re investing heavily in advertising certain products, it’s a sign those items are performing well. Social media platforms like Facebook and TikTok provide ad libraries where you can see live campaigns from your competitors.

Using WinningHunter’s TikTok Spy Tool makes this even easier. Instead of manually searching for ads, the tool gathers data on trending campaigns, complete with engagement metrics like likes, shares, and comments. 

This helps you understand which products are being scaled and why. Pay close attention to ad formats, calls-to-action, and even the timing of campaigns—these details can offer valuable clues for your own marketing strategies.

3. Estimate Sales with Website Traffic

A store’s website traffic can tell you a lot about its sales potential. Using tools like SimilarWeb or WinningHunter’s Shopify Sales Tracker, you can estimate monthly visitors and apply standard conversion rates to calculate potential sales. For example, if a competitor’s store gets 50,000 monthly visitors and has a 2% conversion rate, that’s around 1,000 purchases per month.

The real value here comes from digging deeper. Combine traffic data with product pricing to estimate monthly revenue. For instance, if their average order value is $50, that store could be generating $50,000 in revenue. 

This method isn’t perfect, but it provides a solid benchmark to compare against your own performance.

4. Learn from Their Social Media

Social media isn’t just about ads—it’s also where brands build trust and engage with their audience. Competitors often showcase their best-selling products on platforms like Instagram, TikTok, or Pinterest, making these channels a goldmine for insights. Look for patterns in their content. 

Are they posting customer reviews? 

Do they collaborate with influencers? 

What products do they feature most often?

WinningHunter’s TikTok Spy Tool helps you take this a step further by identifying viral posts and trending hashtags in your niche. If you notice a competitor’s video gaining traction, analyze what makes it work—whether it’s the messaging, visuals, or product itself. 

Use this knowledge to create content that resonates just as strongly with your audience.

5. Purchase and Review Their Products

The best way to truly understand a competitor’s strategy is to experience it firsthand. Buying their products allows you to assess everything from their website’s user experience to the unboxing process. Pay attention to how easy it is to navigate their site, their checkout process, and how quickly the product arrives. Once you have the product, evaluate its quality, packaging, and any extras like inserts or discounts for future purchases.

This hands-on approach gives you a clear picture of their strengths and weaknesses. For example, if their packaging is minimal but their product is high-quality, you might decide to enhance your own packaging to stand out. It’s all about finding ways to improve and differentiate yourself.