5 Easy Ways to Track a Shopify Store’s Sales Volume

Ever wondered how much your competitors are really making? Tracking a Shopify store’s sales volume is a powerful way to uncover insights that can shape your strategy, help you identify opportunities, and outpace the competition. 

With tools like WinningHunter, you don’t have to rely on guesswork anymore. Let’s break down five easy methods to estimate Shopify sales volume and use this information to your advantage.

Why Tracking Sales Volume Matters

Understanding a competitor’s sales volume isn’t just about knowing their numbers—it’s about finding patterns and opportunities that you can leverage. By identifying their best-sellers, you can validate your product ideas and even spot trends early. 

Tracking sales can also reveal whether their pricing or marketing strategies are outshining yours, helping you make adjustments to stay competitive. Plus, it sets benchmarks so you can measure your own success against industry leaders. With these insights, you’ll have a clearer roadmap for growth.

1. WinningHunter’s Shopify Sales Tracker

WinningHunter’s Shopify Sales Tracker is one of the easiest and most effective ways to understand how your competitors are performing. With this tool, you can see real-time revenue estimates, monitor scaling trends, and pinpoint their top-selling products. It’s as simple as entering the store’s URL into the tracker, which then provides data like average order value, monthly sales, and product-specific performance.

This isn’t just about numbers—it’s about context. If you notice that a competitor is scaling a particular product, you can investigate why. Are they offering better pricing? 

Is the product part of a seasonal trend? WinningHunter gives you the data you need to ask and answer these questions, so you can make smarter decisions about your store’s direction.

2. Track Ads on Social Media

Competitor ads are one of the clearest indicators of what’s working in their business. If they’re investing heavily in advertising certain products, it’s a sign those items are performing well. Social media platforms like Facebook and TikTok provide ad libraries where you can see live campaigns from your competitors.

Using WinningHunter’s TikTok Spy Tool makes this even easier. Instead of manually searching for ads, the tool gathers data on trending campaigns, complete with engagement metrics like likes, shares, and comments. 

This helps you understand which products are being scaled and why. Pay close attention to ad formats, calls-to-action, and even the timing of campaigns—these details can offer valuable clues for your own marketing strategies.

3. Estimate Sales with Website Traffic

A store’s website traffic can tell you a lot about its sales potential. Using tools like SimilarWeb or WinningHunter’s Shopify Sales Tracker, you can estimate monthly visitors and apply standard conversion rates to calculate potential sales. For example, if a competitor’s store gets 50,000 monthly visitors and has a 2% conversion rate, that’s around 1,000 purchases per month.

The real value here comes from digging deeper. Combine traffic data with product pricing to estimate monthly revenue. For instance, if their average order value is $50, that store could be generating $50,000 in revenue. 

This method isn’t perfect, but it provides a solid benchmark to compare against your own performance.

4. Learn from Their Social Media

Social media isn’t just about ads—it’s also where brands build trust and engage with their audience. Competitors often showcase their best-selling products on platforms like Instagram, TikTok, or Pinterest, making these channels a goldmine for insights. Look for patterns in their content. 

Are they posting customer reviews? 

Do they collaborate with influencers? 

What products do they feature most often?

WinningHunter’s TikTok Spy Tool helps you take this a step further by identifying viral posts and trending hashtags in your niche. If you notice a competitor’s video gaining traction, analyze what makes it work—whether it’s the messaging, visuals, or product itself. 

Use this knowledge to create content that resonates just as strongly with your audience.

5. Purchase and Review Their Products

The best way to truly understand a competitor’s strategy is to experience it firsthand. Buying their products allows you to assess everything from their website’s user experience to the unboxing process. Pay attention to how easy it is to navigate their site, their checkout process, and how quickly the product arrives. Once you have the product, evaluate its quality, packaging, and any extras like inserts or discounts for future purchases.

This hands-on approach gives you a clear picture of their strengths and weaknesses. For example, if their packaging is minimal but their product is high-quality, you might decide to enhance your own packaging to stand out. It’s all about finding ways to improve and differentiate yourself.

Why WinningHunter is the Ultimate All-in-One Alternative

Unlike other tools that specialize in just one area, WinningHunter combines all essential functionalities into a single platform. 

While some tools like ShopHunter excel at tracking store revenue and others, like PiPiAds or PPSpy, focus solely on ad tracking, WinningHunter goes beyond by integrating these capabilities into one seamless experience.

1. Comprehensive Store Revenue Tracking

WinningHunter’s Shopify Sales Tracker offers detailed insights into competitors’ revenue, scaling trends, and best-selling products. You don’t need a separate tools such as ShopHunter for analyzing store performance—everything is right at your fingertips.

2. Advanced Ad Tracking

With WinningHunter’s Ad Spy Tool, you can track Facebook and TikTok ads, analyze engagement metrics, and uncover what’s driving conversions. No need to rely on platforms like PiPiAds when you have robust ad tracking built directly into WinningHunter.

3. Real-Time Trend Tracking

WinningHunter doesn’t just show what’s happening now—it helps you stay ahead of emerging trends. Unlike tools that focus only on current performance, WinningHunter empowers you to discover what’s gaining traction, allowing you to act before the market catches up.

4. Seamless Integration Across Features

The true power of WinningHunter lies in how its features work together. By combining store revenue data, ad insights, and trend tracking in one place, you save time and effort, streamlining your research process and gaining a competitive edge.

If you’re looking for a tool that covers all your e-commerce spying needs without switching between platforms, WinningHunter is the ultimate solution. It’s not just an alternative—it’s an upgrade.

Conclusion

Tracking a Shopify store’s sales volume isn’t just a curiosity—it’s a strategic move. By using tools like WinningHunter’s Shopify Sales Tracker, analyzing social media ads, monitoring website traffic, and even purchasing competitor products, you can gain valuable insights to refine your strategies and grow your business. 

The key is to turn this information into action. Use these methods to validate your ideas, outsmart your competitors, and stay ahead in your niche. With WinningHunter, uncovering these insights has never been easier—get started today and take your e-commerce game to the next level.