The Best Product Research Tools for 2024

Finding the right product to sell is the foundation of any successful eCommerce or dropshipping business. Whether you’re brainstorming new ideas or refining an existing inventory, using product research tools can give you a competitive edge. 

These tools help you identify trending items, analyze competitors, monitor market demand, and discover profitable products. In 2024, with competition fiercer than ever, staying ahead requires the right tools and strategies.

In this guide, we’ll dive deep into 10 of the best product research tools for eCommerce store owners, dropshipping entrepreneurs, Amazon sellers, and more. Each tool has unique features to help you streamline your research process, uncover winning products, and optimize your business.

Why You Need Product Research Tools

Before we dive into the tools, let’s talk about why these tools are so important.

Product research tools give you access to critical insights about market trends, consumer behavior, and competitor performance. With these tools, you can:

• Track and analyze product trends: Understand which products are gaining popularity and why.

• Find hot products: Discover items that are currently selling well across different platforms.

• Monitor competitors: Keep tabs on what your competitors are offering, how they’re pricing products, and their overall strategy.

• Keyword research: Identify high-performing keywords to optimize your product listings and drive more traffic.

• Develop new product ideas: Spot gaps in the market and capitalize on new opportunities.

Let’s break down these tools in detail and how you can use them to your advantage.

1. Winning Hunter

Overview

Winning Hunter is an all-in-one product research tool that is perfect for eCommerce entrepreneurs, particularly in the dropshipping space. 

It’s designed to track Facebook and TikTok ads, allowing you to reverse-search creatives, analyze competitors, and discover trending products. By tracking these ads, you can see which products are performing well and capitalize on emerging trends.

Key Features

• Reverse Search Ad Creatives: Simply plug in ad creatives to reverse-search the brands behind them and analyze their success.

• Magic AI Search: Use artificial intelligence to find high-demand products and profitable niches quickly.

• Competitor Tracking: Track up to 500 stores and gain insights into their product offerings, pricing, and ad spend.

• Real-Time Sales Data: See real-time sales performance for products across multiple platforms.

Step-by-Step Guide to Using Winning Hunter

1. Sign Up: Go to WinningHunter.com and create an account. There’s a free trial, so no credit card is required initially.

2. Use Magic AI Search: Enter a product keyword or upload an ad creative. The tool will automatically analyze the product’s performance and provide insights into how well it’s selling.

3. Reverse Search Competitor Ads: Use the reverse search feature to discover the brands behind successful Facebook and TikTok ads.

4. Track Competitor Stores: Monitor up to 500 stores, analyze their best-selling products, and see how they’re marketing them.

5. Analyze Sales Data: Winning Hunter provides detailed sales data, allowing you to gauge the potential profitability of each product.

Pricing

• Basic Plan: €49/month – Includes access to Facebook and Meta ads, tracking for 25 stores.

• Standard Plan: €79/month – Includes TikTok ads, ad spend filters, and tracking for 50 stores.

• Enterprise Plan: €249/month – Full access, tracking for 500 stores, and personalized support.

Why Choose Winning Hunter: If you’re in the dropshipping space, Winning Hunter simplifies the entire research process, helping you discover and track winning products in real-time. Its robust AI-powered features and in-depth competitor analysis make it a must-have tool.

2. Exploding Topics

Overview

Exploding Topics is a trend-spotting tool that uses artificial intelligence to identify emerging products and trends. It scans thousands of websites, including social media platforms, blogs, and news sites, to find out what’s generating buzz online. By spotting these trends early, you can get ahead of the curve and offer products that are just starting to gain traction.

Key Features

• AI-Powered Trend Spotting: Exploding Topics uses AI to scan the web and identify trending products and categories.

• Trend Database: Access a comprehensive database of trends across various industries.

• Instant Alerts: Set up instant alerts to notify you when new trends are gaining momentum.

Step-by-Step Guide to Using Exploding Topics

1. Visit Exploding Topics: Sign up for free to get started.

2. Explore Trends: Use the trend database to explore emerging topics in your niche.

3. Set Alerts: Subscribe to instant trend alerts to get notified when a new product is taking off.

4. Analyze Data: Use the insights to determine if a trend aligns with your business. Check historical data to see if the trend has staying power.

Pricing

• Free to start, with Pro Plans starting at $39/month.

Why Choose Exploding Topics: If you want to stay ahead of the competition and be the first to capitalize on emerging trends, Exploding Topics is a powerful tool that can give you a significant advantage.

3. Helium10

Overview

Helium10 is a versatile product research platform designed for Amazon and Walmart sellers. It’s packed with tools to help you discover trending products, optimize your listings, and track sales data. Helium10 is particularly useful for sellers who need detailed insights into what’s performing well on Amazon or Walmart.

Key Features

• Chrome Extension: Use the Chrome extension to quickly pull up product details, keywords, and sales estimates on Amazon and Walmart.

• Trending Products: Discover high-performing products on both platforms.

• Keyword Research: Identify the best keywords to drive traffic and optimize your product listings.

Step-by-Step Guide to Using Helium10

1. Create an Account: Start with Helium10’s free plan to explore its basic features.

2. Install the Chrome Extension: This allows you to browse Amazon and Walmart product pages and see sales estimates and keyword data.

3. Analyze Products: Use the trending products feature to identify items gaining traction.

4. Optimize Listings: Helium10’s keyword research tool helps you optimize your product listings to rank higher in search results.

Pricing

• Free plan available; paid plans start at $39/month (or $29/month billed annually).

Why Choose Helium10: If you’re focused on selling through Amazon or Walmart, Helium10 is a comprehensive solution that gives you everything you need to find winning products and optimize your listings.

4. TikTok Creative Center

Overview

The TikTok Creative Center offers valuable insights into trending products by analyzing ad performance on the platform. If you’re running ads on TikTok or targeting a younger demographic, this tool will help you identify top-performing products and ads.

Key Features

• Top Products by Region: See which products are performing best in specific regions.

• Ad Performance Metrics: Analyze metrics like click-through rates and ad spend to gauge product success.

• Related Categories: Discover related product categories based on trending items.

Step-by-Step Guide to Using TikTok Creative Center

1. Visit TikTok Creative Center: No account is required, and it’s free to use.

2. Search Top Products: Browse the top products by region to see which items are trending.

3. Analyze Metrics: Look at metrics like ad spend, click-through rates, and product engagement.

4. Use Data for Product Development: Use this information to develop products that cater to TikTok’s younger demographic.

Pricing

• Free to use.

Why Choose TikTok Creative Center: If your target audience is on TikTok, this tool is essential for tracking product trends and understanding ad performance.

5. Thieve.co

Overview

Thieve.co is a dropshipping product research tool focused on AliExpress. It allows users to find popular products across different categories, connect with AliExpress suppliers, and streamline the product sourcing process.

Key Features

• Product Lists: Browse popular products by category, including electronics, fashion, and homeware.

• AliExpress Supplier Database: Connect directly with suppliers for the products you want to sell.

• Product Descriptions and Images: Access product images and descriptions for your store.

Step-by-Step Guide to Using Thieve.co

1. Create an Account: Start with Thieve’s free trial.

2. Browse Product Categories: Explore different categories to find trending products.

3. Connect with Suppliers: Once you’ve identified a product, connect with AliExpress suppliers for sourcing.

4. Download Product Info: Use Thieve’s tools to get product descriptions and images for your store.

Pricing

• Thieve offers a free version, with premium plans available after a two-week trial.

Why Choose Thieve.co: If you’re focused on dropshipping from AliExpress, Thieve.co is a streamlined way to find profitable products and connect with reliable suppliers.

6. JungleScout

Overview

JungleScout is a product research tool specifically for Amazon sellers. It provides detailed sales and product performance data, helping you discover winning products and optimize your listings on Amazon.

Key Features

• Sales Forecasting: Predict future sales to manage inventory more effectively.

• Keyword Research: Find high-performing keywords to improve your Amazon product listings.

• Competitor Analysis: Track your competitors’ product rankings and strategies.

Step-by-Step Guide to Using JungleScout

1. Sign Up: Create an account and start with JungleScout’s free trial.

2. Install the Chrome Extension: This allows you to view detailed product data while browsing Amazon.

3. Search for Products: Use JungleScout’s product database to find high-demand items.

4. Optimize Your Listings: Use the keyword research tool to optimize your listings and improve rankings.

Pricing

• Plans start at $49/month or $29/month when billed annually.

Why Choose JungleScout: If you’re an Amazon seller, JungleScout is essential for finding top-performing products and staying ahead of the competition.

7. Pinterest Trends

Overview

Pinterest Trends allows you to track popular products and trends among Pinterest users. It’s particularly useful for businesses in fashion, home decor, and DIY, giving you insight into what’s trending and who’s engaging with these products.

Key Features

• Product Interest by Demographic: See who’s interested in your product based on age, gender, and location.

• Trend Analysis: Track the rise and fall of product interest over time.

• Related Trends: Discover products related to your niche.

Step-by-Step Guide to Using Pinterest Trends

1. Go to Pinterest Trends: Access the tool directly on Pinterest (no sign-up required).

2. Search for Product Keywords: Enter keywords related to your niche to see what’s trending.

3. Analyze Demographics: Look at who’s engaging with these trends and how interest changes over time.

4. Incorporate Trends into Your Store: Use the insights to align your product offerings with consumer interests.

Pricing

• Free to use.

Why Choose Pinterest Trends: If your products appeal to Pinterest’s visual and largely female audience, this tool will help you stay on top of trends and consumer behavior.

8. Algopix

Overview

Algopix is a multi-platform product research tool for Amazon, Walmart, and eBay sellers. It provides sales data, pricing trends, and competitor analysis, helping you make informed decisions about which products to sell.

Key Features

• Multi-Platform Insights: Access sales data from Amazon, Walmart, and eBay.

• Pricing Trends: Track pricing changes over time.

• Competitor Tracking: See how your competitors are performing across different marketplaces.

Step-by-Step Guide to Using Algopix

1. Create an Account: Sign up for Algopix’s free version to get started.

2. Search for Products: Use the search tool to find products across Amazon, Walmart, and eBay.

3. Analyze Sales Data: Look at sales estimates, pricing trends, and competition for each product.

4. Compare Marketplaces: Algopix allows you to compare performance across multiple platforms to find the most profitable opportunities.

Pricing

• $35/month or $336/year.

Why Choose Algopix: If you sell on multiple platforms, Algopix helps you make data-driven decisions about which products to sell and where.

9. eBay Terapeak

Overview

Terapeak is an eBay-specific product research tool that provides insights into sales trends, product demand, and pricing. It’s available to all eBay sellers with a Basic Store subscription or higher.

Key Features

• Product and Category Performance: Track sales data and demand for specific products and categories.

• Pricing Insights: See average sales prices and find optimal listing formats.

• Unsold Inventory Data: Discover which products aren’t selling and why.

Step-by-Step Guide to Using Terapeak

1. Access Through eBay: Terapeak is available to eBay sellers with a Basic Store subscription.

2. Search for Products: Use Terapeak to analyze sales trends and pricing data for products in your niche.

3. Optimize Listings: Adjust your product listings based on the insights you gain from Terapeak’s data.

Pricing

• Free for eBay sellers with a Basic Store subscription, starting at $21.95/month.

Why Choose Terapeak: If you’re an eBay seller, Terapeak gives you the data you need to optimize your listings and find profitable products.

10. Seller Assistant App

Overview

The Seller Assistant App is designed for Amazon sellers who want to maximize their profits by reselling products. It provides insights into pricing, product variations, and profit margins, helping you make informed decisions about your inventory.

Key Features

• Profit Margin Calculation: See how much profit you can make on each product.

• Best Seller Rank: Track how a product is ranking over different time periods.

• Competitor Analysis: See how products are priced across Amazon, eBay, and other sites.

Step-by-Step Guide to Using Seller Assistant App

1. Sign Up: Create an account and start with the free trial.

2. Search for Products: Enter a product to get detailed insights into pricing and profit margins.

3. Analyze Variations: See how different product variations are performing and what’s in demand.

4. Maximize Profit: Use the data to choose the most profitable products to sell.

Pricing

• $15.99/month or $149/year.

Why Choose Seller Assistant App: If you’re focused on maximizing your profit margins on Amazon, Seller Assistant App provides all the data you need to make informed decisions.

Conclusion

In 2024, product research tools are crucial for staying competitive in eCommerce. Whether you’re selling on Amazon, Shopify, eBay, or another platform, the right tools can help you uncover winning products, analyze trends, and optimize your inventory and pricing strategies.

Here’s a quick recap of the best tools:

• Winning Hunter: The ultimate tool for dropshipping, with powerful features to track competitors and discover top-selling products.

• Exploding Topics: Ideal for spotting emerging trends and capitalizing on them early.

• Helium10: A comprehensive tool for Amazon and Walmart sellers to find winning products and optimize listings.

• TikTok Creative Center: Perfect for tracking product trends on TikTok and analyzing ad performance.

• Thieve.co: A dropshipping tool that simplifies sourcing products from AliExpress.

• JungleScout: The go-to tool for Amazon sellers, offering sales forecasts, keyword research, and competitor insights.

• Pinterest Trends: Excellent for tracking product trends in visually-driven niches like fashion and home decor.

• Algopix: A multi-platform research tool for sellers on Amazon, Walmart, and eBay.

• Terapeak: A must-have tool for eBay sellers looking to track product performance and pricing trends.

• Seller Assistant App: Helps Amazon resellers maximize profit margins with detailed pricing and competitor analysis.

These tools will help you streamline your product research, stay ahead of trends, and drive more sales in 2024. Whether you’re running ads, sourcing products, or optimizing listings, leveraging the right tools will give your business a major advantage.