11 Ways to Find Winning Products for Dropshipping in 2024

Finding the right product is the difference between running a successful store and one that struggles. A winning product gives you an edge, capturing consumer demand and delivering substantial profit. This guide walks you through 11 actionable methods to find winning products for dropshipping in 2024, with detailed steps for each one.

Whether you’re new to dropshipping or a seasoned pro looking to expand your product catalog, these strategies will help you find trending items that sell. Plus, we’ll take a deeper look at Winning Hunter, a powerful tool that simplifies product research and gives you real-time insights to find winning products fast.

What Is a Winning Product?

A winning product is an item that consistently generates high demand and sales. The key here is profitability—no matter how trendy a product is, it must sell at a volume and price point that delivers a significant margin. A winning product typically solves a problem, fulfils a need, or taps into a growing trend.

As a dropshipper, you don’t need to worry about stocking inventory, but you do need to focus on past performance and current market demand. It's essential to pick products that will remain relevant and profitable, avoiding items that have already passed their peak or are oversaturated.

11 Ways to Find Winning Products

Here’s a comprehensive breakdown of how you can find winning dropshipping products in 2024.

1. Winning Hunter – The Best Tool for Product Research

Winning Hunter is the ultimate tool for data-driven product research, making it easier than ever to discover top-performing dropshipping products. It provides real-time insights from Facebook and TikTok ads, allowing you to reverse search creatives, track competitor sales, and uncover trending products in just a few clicks.

To use Winning Hunter, simply enter a keyword or upload an ad creative, and the tool will return a wealth of data including sales performance, product demand, and market saturation. You can also use the Magic AI Search feature to pinpoint profitable items and gain a competitive edge by monitoring competitors.

Key Features:

• Reverse search ad creatives to find top-performing products.

• Analyze Facebook and TikTok ads for engagement, sales, and targeting.

• Use Magic AI Search to discover trending products and monitor market saturation.

• Track competitors and analyze their winning products.

Pricing: Plans start at €49/month, with advanced options for more comprehensive tracking.

2. Facebook Ad Library for Product Discovery

Facebook Marketplace is an excellent platform for discovering products that are currently popular in specific regions. By browsing different categories, you can see what types of products are gaining traction in various markets.

Step-by-Step Guide:

1. Go to Facebook Marketplace: Click the Marketplace icon on your Facebook homepage.

2. Enter Keywords: Use the search bar to type keywords related to your niche (e.g., "handbags").

3. Filter by Location: Narrow down your search by filtering results by location, price, and condition.

4. Analyze Popular Items: Look at the most frequently listed products and note their prices, demand, and seller feedback.

While Facebook Marketplace doesn’t offer detailed sales data, you can use Winning Hunter to track the sales of similar products across other platforms and get a clearer picture of their profitability.

3. Instagram Influencers for Product Trends

Instagram is a visual platform that thrives on trends. By following influencers in your niche, you can spot products that are gaining popularity. Influencers often promote items that resonate with their audience, making Instagram a great place to get product inspiration.

How to Leverage Instagram:

1. Follow Influencers in Your Niche: Identify influencers who regularly showcase products in your market.

2. Look for Product Mentions: Watch their stories, reels, and posts for product recommendations.

3. Analyze Engagement: Pay attention to likes, comments, and shares to gauge audience interest.

4. Validate on Winning Hunter: Once you find a product, use Winning Hunter to see if it’s selling well on other platforms.

4. Pinterest for Female-Centric Products

Pinterest is known for its strong female user base, making it ideal for discovering products in niches like fashion, beauty, home decor, and crafts. By searching for keywords related to your niche, you can find pins that showcase popular products.

Steps to Use Pinterest:

1. Create a Pinterest Account: Sign up and create boards related to your niche.

2. Search for Product Ideas: Enter keywords (e.g., "kitchen gadgets") in the search bar to find popular pins.

3. Analyze Pins: Look for high engagement in terms of repins, likes, and comments.

4. Validate Using Winning Hunter: Check whether the products you find have good sales potential using Winning Hunter’s product database.

5. YouTube for Product Reviews and Demonstrations

YouTube is packed with product reviews and tutorials that can give you an inside look at what’s trending. Channels focused on your niche can provide insight into which products consumers are excited about.

How to Use YouTube:

1. Search for Product Reviews: Type in keywords like “best drill bits” or “top beauty gadgets” and watch review videos.

2. Pay Attention to Audience Comments: The comment section often contains valuable feedback about product demand and pain points.

3. Use Winning Hunter for Validation: Once you identify a product, track its performance across other platforms with Winning Hunter.

6. Amazon Bestsellers for Hot Items

Amazon’s Best Sellers section is a goldmine for finding high-demand products. It allows you to see the top-selling items in each category, giving you a clear sense of what’s working.

How to Use Amazon for Product Research:

1. Visit the Best Sellers Section: Browse top-selling items in your niche.

2. Review Customer Ratings: Look at products with high ratings and numerous reviews.

3. Cross-Check with Winning Hunter: Use Winning Hunter to see if these products are performing well on other platforms and to explore alternative suppliers.

7. eBay for Competitive Pricing and Popular Products

eBay is another platform where you can identify winning products. While it doesn’t provide as much direct data as Amazon, you can use it to see what products are being listed frequently.

Steps to Find Products on eBay:

1. Search for Your Product Niche: Type in relevant keywords (e.g., “women’s watches”).

2. Analyze Listings: Look at seller feedback and product availability.

3. Use Winning Hunter for In-Depth Analysis: Track sales data and competition using Winning Hunter to ensure the product has demand beyond eBay.

8. AliExpress for Global Product Sourcing

AliExpress remains one of the top platforms for dropshipping product research. You can easily filter products by the number of orders and reviews to find winning items.

How to Use AliExpress:

1. Search by Keyword: Type in a product category (e.g., “wireless headphones”).

2. Sort by Orders: Use the sorting option to prioritize products with the most orders.

3. Check Customer Reviews: Look for products with high ratings and detailed reviews.

4. Validate with Winning Hunter: Use Winning Hunter to check product performance on other platforms like Shopify or WooCommerce.

9. TikTok Ads for Viral Product Ideas

TikTok is rapidly becoming a key platform for discovering viral products. Many eCommerce businesses now use TikTok ads to promote their products, making it a great place to find items that are trending.

Steps to Use TikTok Ads for Research:

1. Create a TikTok Account: Set up your profile and explore ads related to your niche.

2. Look for High Engagement: Focus on ads with high views, comments, and shares.

3. Use Winning Hunter’s TikTok Feature: Winning Hunter allows you to analyze TikTok ads for metrics like impressions, engagement, and ad spend, giving you a complete view of the product’s performance.

10. Etsy for Unique and Personalized Products

Etsy is a popular platform for finding unique and customizable products. It’s perfect for dropshippers who want to tap into niche markets with creative or handmade items.

How to Use Etsy:

1. Browse Best-Selling Items: Search for products in your niche and filter by popularity.

2. Read Customer Reviews: Check which products have high ratings and positive feedback.

3. Use Winning Hunter to Track Performance: After finding a product, use Winning Hunter to see if it’s being successfully dropshipped on other platforms.

11. Google Trends for Validating Demand

Google Trends is a free tool that shows you how often a particular keyword is being searched. It’s perfect for tracking the popularity of a product or niche over time.

How to Use Google Trends:

1. Enter a Keyword: Type in a product name or niche (e.g., “phone cases”).

2. Analyze Search Volume: Look for consistent search interest with a score above 50.

3. Cross-Check with Winning Hunter: Use Winning Hunter to validate if the product is selling well on other platforms.

How to Ensure a Product is a Winner

Finding a winning product is only the first step. To truly succeed, you need to validate its potential by looking at key factors like demand, profitability, and market saturation. Let’s break down the steps to ensure a product is a winner.

Sales and Revenue

A viral ad or a popular listing doesn’t always translate into successful sales. You need to check how many units of a product have actually sold and how much revenue it’s generating.

What to Consider:

• Profit Margins: Look for products with at least a 30% profit margin. For example, if a product costs $100 (including shipping), you should be able to sell it for $130.

• Revenue vs. Sales Volume: High sales volume is great, but it doesn’t matter if your profit margins are razor-thin. Aim for products that generate both high revenue and healthy profit margins.

Shipping Performance

Shipping plays a crucial role in the customer experience. A product might look like a winner on paper, but if it has long shipping times or frequent cancellations, it could lead to bad reviews and chargebacks.

How to Test Shipping:

• Order Samples: Always test shipping times and product quality by ordering samples from your supplier.

• Check Seller Reviews: Look for feedback on shipping performance and reliability. Winning Hunter’s sales tracker can help identify potential issues with suppliers.

Market Saturation and Relevance

Even the best product can struggle if the market is oversaturated or if it’s no longer relevant. This is where tools like Winning Hunter come into play, helping you gauge how many stores are already selling a product and whether the trend is still viable.

Key Considerations:

• Market Saturation: Use Winning Hunter to check how many competitors are selling the same item. Avoid products with too much competition unless you have a unique angle.

• Trends and Relevance: Products like fidget spinners were once all the rage but are no longer in demand. Ensure your product is still relevant and aligns with current trends.

Conclusion

Spy tools like Winning Hunter simplify the process of finding and validating winning products for dropshipping. By using real-time data and competitor insights, you can confidently choose products that will sell and avoid wasting time on items with low demand or poor profitability.

Whether you’re just starting or looking to grow your dropshipping business, Winning Hunter offers everything you need to stay competitive and find success in 2024. Sign up today to start discovering top-performing products and take your eCommerce business to the next level!