How I Spy on Competitors to Find Winning Dropshipping Products

Finding a winning product is the cornerstone of a successful dropshipping business. With countless products flooding the market, pinpointing the one that will generate significant sales can seem daunting. In this article, I'll share the exact strategies I use to spy on competitors and discover winning dropshipping products quickly and efficiently.

Introduction

In the fast-paced world of dropshipping, time is of the essence. The sooner you find a product that's selling well, the quicker you can capitalize on the trend and scale your business. I'll walk you through a step-by-step approach that includes leveraging the Facebook algorithm, using the Facebook Ad Library, and utilizing advanced tools like WinningHunter.

Manipulating the Facebook Algorithm to Show You Dropshipping Ads

One of the most effective ways to find winning products is to let the Facebook algorithm do the heavy lifting for you.

Step 1: Disable Ad Blockers

Start by opening your web browser and ensuring that any ad-blocking extensions are turned off. Disabling these allows Facebook or TikTok algorithms to track your activity accurately and start showing you more dropshipping ads.

Step 2: Interact with Dropshipping Ads

Visit the Facebook Ad Library and select your target country, such as the United States. In the search bar, type in "50% off" to find ads offering significant discounts, a common tactic in dropshipping.

• Apply Filters:

  • Media Type: Videos

  • Active Status: Active Ads

  • Impression Date: Set a date range within the past 30 days

Scroll through the results and interact with any ads that appear to be promoting dropshipping products. Click on "See Ad Details," visit their store, add items to your cart, and proceed to checkout. This behavior signals to Facebook that you're interested in these types of products.

Step 3: Let the Algorithm Work

After a few days of this activity, your Facebook feed will start to display more dropshipping ads. When you come across these ads, check the comments section for recent interactions. Look for comments from users within the last few days expressing interest or excitement about the product. This indicates that the product is currently trending and selling well.

Using the Facebook Ad Library to Find Winning Products

The Facebook Ad Library is a goldmine for spying on competitors and discovering popular products.

Step 1: Search for Active Ads

In the Facebook Ad Library, use keywords related to popular offers like "50% off" or "Free Shipping." Apply filters for media type (videos) and active ads to narrow down your search.

Step 2: Analyze Ads

Look for ads with high engagement and compelling creatives. Visit the advertiser's page, and check how long they've been running the ad. Ads running for more than seven days are a good sign that the product is performing well.

Step 3: Visit Competitor Stores

Go to the competitor's website and analyze their product pages, pricing, and overall store layout. Adding their products to your cart and initiating checkout can provide insights into their sales process and further train the algorithm to show you similar ads.

Accelerate Your Search with WinningHunter

While manual methods can be effective, they can also be time-consuming. To speed up the process, I use WinningHunter, a powerful dropship spy tool that aggregates data from various platforms.

Benefits of Using WinningHunter

• Comprehensive Database: Access a vast collection of Facebook and TikTok ads that are trending now.

• Advanced Filters: Filter ads by criteria such as the number of active ad sets, ad spend, country, platform, and more.

• Ad Score: Identify ads that have been running successfully for over seven days.

• Competitor Analysis: Track competitor stores and their sales performance.

How to Use WinningHunter Effectively

Step 1: Set Up Filters

• Ad Sets: Set a minimum number of active ad sets (e.g., 20) to find advertisers who are scaling.

• Country: Select target countries like the USA.

• Website Platform: Choose Shopify to focus on dropshipping stores.

• Language: Select English.

• Media Type: Opt for videos.

• Ad Creation Date: Choose a date range within the past 60 days.

Step 2: Analyze Ads

Scroll through the filtered ads and look for products that are unique and have a high ad score. An ad score indicates the ad's longevity and effectiveness.

Step 3: Dive Deeper into Competitor Data

• View Details: Access the competitor's product page and Facebook Ad Library.

• Sales Tracker: Use WinningHunter's sales tracker to monitor the competitor's daily sales and growth trends.

Case Study: Waterproof Earbuds

While using WinningHunter, I came across an ad for waterproof earbuds—a product with a strong wow factor and broad appeal.

• Ad Analysis:

  • Ad Score: Green, indicating the ad has been active for over seven days.

  • Active Ad Sets: 33, suggesting significant ad spend.

  • Sales Data: The store was making over $5,000 daily.

• Competitor Analysis:

  • Sales Trends: A sharp increase in sales over a short period indicated successful scaling.

  • Market Saturation: Using the Magic AI Search, I found few competitors advertising the same product, signaling low saturation.

By analyzing these factors, I determined that this product was a promising candidate for testing.

Validating Product Viability and Saturation

Before investing time and resources, it's crucial to ensure that the product isn't too saturated.

Use WinningHunter's Magic AI Tool

The Magic AI Tool allows you to search for competitors by uploading an image or entering keywords.

• Search for Competitors: Look for other stores advertising the same product.

• Assess Competition: Fewer competitors mean less saturation and a higher chance of success.

Verify with Facebook Ad Library

• Search Keywords: Use specific product keywords to find active ads.

Ensuring the Product Is Not Too Saturated

To maximize your chances of success, aim for products with minimal competition.

• Ideal Competitor Count: Less than five active competitors is optimal.

• Sales Trends: Look for stores with increasing sales trends, indicating a growing market.

By focusing on products with low saturation, you position yourself to capture market share more effectively.

Conclusion

Finding winning dropshipping products doesn't have to be a game of chance. By leveraging tools like WinningHunter and strategies to manipulate social media algorithms, you can uncover high-potential products quickly.

• Stay Proactive: Regularly interact with dropshipping ads to keep your feed populated with potential winning products.

• Use Advanced Tools: Accelerate your research with platforms like WinningHunter for in-depth competitor analysis.

• Validate Thoroughly: Always check for market saturation and product viability before committing.

Remember, the key to success is not just finding a winning product but also marketing it effectively. Ensure you create engaging ads and have a solid marketing strategy in place.