Top TikTok Products to Sell in 2025

TikTok has become a powerful platform for discovering viral products that drive e-commerce success. With over 1.6 billion monthly active users, TikTok is a hub for the latest trends in fashion, beauty, fitness, and beyond. 

The platform’s impact on consumer behavior can be seen in the rise of trending products like the Stanley Cup tumbler, which saw a surge in demand thanks to viral videos. In this article, we’ll explore some of the top TikTok product trends for 2024, discuss how they’re capturing consumer interest, and show how WinningHunter can help you leverage these trends for your business.

Why You Need to Know TikTok Trends for E-Commerce

To stay competitive in the fast-paced world of e-commerce, it’s crucial to keep up with TikTok’s evolving trends. Viral products can generate massive demand practically overnight, and brands that can adapt quickly to these trends are more likely to see increased sales and engagement. 

By following TikTok trends, you can spot hot products, understand consumer interests, and tailor your offerings to align with what’s popular.

Finding Winning Trends from TikTok Ads

WinningHunter’s new Trends feature is a game-changer for e-commerce entrepreneurs. This tool tracks both e-commerce and non-e-commerce trends, providing insights into product popularity, growth patterns, and emerging niches.

With WinningHunter, you gain a competitive edge by accessing real-time data on trending TikTok products and ad campaigns. WinningHunter gives you access to a suite of tools that make trend discovery, competitor analysis, and market research easier than ever. 

Let’s dive into some of TikTok’s top trends right now and how they’re shaping consumer interest.

List of Top TikTok Products to Sell in 2025

1. Casual Dresses
   Casual dresses are consistently popular, with videos showcasing various styles, colors, and patterns. This category appeals widely to Gen Z and millennials for its versatile styling options.

2. Fragrances
   Perfumes are among TikTok’s top-selling items. Videos highlight scent profiles, creating a luxurious atmosphere that attracts fragrance enthusiasts.

3. Skin Care
   Skincare products like serums, moisturizers, and sunscreens are staple items. Videos range from product demos to skincare routines, connecting with self-care-focused consumers.

4. Hair and Scalp Care
   Products like scalp treatments, oils, and styling tools are in high demand. TikTokers share styling tutorials and product reviews, making this category highly engaging.

5. Makeup
   Lipsticks, foundations, and concealers are always trending. Tutorials, demos, and reviews connect brands with beauty enthusiasts.

6. Beauty Tools
   Makeup brushes, lash extension kits, and ice rollers are top sellers. Product demonstrations increase purchase likelihood by showing how these tools work.

7. Sunglasses and Glasses
   Sunglasses and glasses remain popular, with creators showcasing different frame styles and looks, making them ideal for visual content.

8. Electronic Accessories
   Affordable items like phone cases and screen protectors perform well. These practical, budget-friendly items have an average transaction of $12.60.

9. Sweatshirts
   Sweatshirts are popular for both men and women, with styling tips and outfit ideas keeping this category in demand.

10. Jeans
    Jeans are a wardrobe essential, with TikTok videos highlighting fit, comfort, and style. Unique denim styles are frequently featured.

11. Bodysuits
    Trending bodysuits and shapewear showcase their flattering effects. This category is top-performing, especially among fashion brands.

12. Headphones
    From earbuds to bone-conducting headphones, TikTokers share tutorials, reviews, and sound tests, making this a popular tech category.

13. Hygiene Items
    Items like soap, body wash, and deodorant sell well, with different approaches for each—decorative soaps via production videos and deodorants through testimonials.

14. Jewelry
    Necklaces and rings drive this category. Videos often feature close-ups and styling inspiration, boosting engagement and interest.

15. Tooth Treatments
    Teeth whitening products, including serums and LED systems, perform well. Before-and-after photos showcase results, driving conversions.

16. Cleaning Supplies
    #Cleantok videos show cleaning transformations with products like carpet and multi-purpose cleaners. The Bissell Little Green Machine is a viral example.

17. Water Bottles
    Stanley cups and similar water bottles are top sellers, with reviews and testimonials highlighting their appeal. This category benefits from strong customer recommendations.

18. Handy Kitchen Gadgets
    Kitchen tools, such as mini waffle makers and rice washers, are popular for their functionality. “Kitchen hack” videos catch viewers’ attention and drive sales.

19. Sweets and Candy
    Eye-catching treats like giant gummy bears and international snacks perform well, with ASMR unwrapping and taste tests driving impulse purchases.

20. Stuffed Toys
    Plushies are trending, with items from oversized animals to customizable toys gaining traction. Unboxing and décor videos resonate with a wide audience.

21. Manicure and Pedicure Tools
    Products like gel kits and nail stamping tools are popular, with DIY tutorials driving engagement and encouraging at-home nail care.

22. Leggings
    The viral "TikTok leggings" or Seasum yoga pants lead this category, known for their flattering design. Try-on videos keep the trend alive.

How WinningHunter Helps You Find the Best TikTok Products

WinningHunter’s advanced tools let you discover trending products on TikTok by accessing the TikTok Ad Library and monitoring top competitors. Here’s how it helps:

• Ad Library Access: View trending ad creatives to understand which products are gaining traction.

• Competitor Analysis: Track competitors’ ad campaigns and top products to stay competitive.

How to Choose the Right TikTok Products to Sell

TikTok is a trend-driven platform, so choosing products that resonate with your audience and align with current trends is crucial for success. Here’s how to make the right product choices for your TikTok shop:

Understand Your Target Audience

Take the time to thoroughly understand your audience’s needs, interests, and pain points. Are you targeting Gen Z with the latest fashion trends or millennials interested in home organization hacks? Identifying these factors will help you select products that attract attention and offer value.

Analyze the content your potential customers engage with on TikTok. Observe the influencers they follow, the type of content they consume, and the hashtags they interact with. This research can guide you in picking products that resonate with them.

Analyze Market Trends

Products tied to TikTok trends—whether seasonal themes or viral challenges—tend to perform well. Monitor TikTok’s For You page, track popular hashtags, explore trending video ideas, and follow key product review accounts to stay on top of current trends.

Choose trends that make sense for your brand and audience. Jumping on a trend that doesn’t align with your brand can harm your business, so be selective in choosing trends that match your niche.

Evaluate Product Demand

Gauge whether there’s genuine interest in the products you want to sell. Use tools like Google Trends or keyword research to assess interest levels beyond TikTok.

Examine competitors on Amazon, Etsy, or even TikTok itself to understand their pricing, reviews, and overall performance. This research helps you gauge market saturation and find opportunities to differentiate your product offerings.

Leverage TikTok Insights and Analytics

TikTok’s analytics tool provides valuable data about your content and audience, showing which types of content drive engagement, when your audience is active, and which demographics are most engaged.

Use these insights to refine your product selection. For example, if your analytics indicate a following of young women interested in beauty content, consider adding beauty tools or accessories. High engagement on specific products is a good sign of buying interest.

Conclusion

TikTok’s influence on e-commerce is undeniable, offering a dynamic platform where trends can propel products to viral success. By choosing the right products and leveraging tools like WinningHunter, you can stay ahead of the competition and effectively reach your audience on TikTok.