Kinetik Athletics
Customer story
Kinetik Athletics Hit $1.2M on TikTok Shop in 90 Days
Kinetik Athletics had a strong Shopify brand and zero TikTok Shop sales. On the Entreprise plan, the eleven-person team mapped the category, tracked 460 competitors and hit $1.2M GMV in 90 days.
$1.2M
4.1x
22,000
The challenge
Kinetik Athletics had a Shopify store doing around $260k a month and a TikTok audience that regularly hit six-figure views. But viewers had to leave the app to buy, and the brand had zero sales on TikTok Shop.
Activewear is one of the most crowded categories on TikTok Shop. The eleven-person team didn’t know which price points sold in-app, who dominated Sports & Outdoor, or which formats worked, and expected to burn a six-figure budget just learning the basics.
The solution
On the Entreprise plan, Kinetik treated the launch as a research project first. For three weeks, the team mapped the category, tracked 460 competitors and built a creative engine targeting 40 new videos a week, all before listing a single product.
Store Tracker to study the top 60 TikTok Shop stores in Sports & Outdoor by revenue and growth.
TikTok Shop to learn that bundles under $50 outsold single items almost two to one.
Brand Tracker to follow 260 stores and 200 brands, with an owner assigned to every name.
Magic AI to turn competitor videos into a ranked list of hooks, each with a reference ad.
“We had the brand and the product, but no idea how TikTok Shop worked. Winning Hunter gave us the map before we spent a dollar, and we launched like we'd been there a year.”
Dana Whitcombe
Co-founder, Kinetik Athletics
The results
Kinetik launched with 14 products, all bundles or items under $50. GMV went from $180k in month one to $630k in month three, for $1.2M in 90 days. Paid spend of $290k returned about 4.1x, and Shopify revenue grew 18% over the same period.
$1.2M
GMV in 90 days
4.1x
Return on spend
22,000
Orders
